MSGM X CUCCHI: a collaboration that sees Fashion and Confectionery merge together to create a mixture of images and flavors for Christmas 2022. Thus the unmissable MSGM X CUCCHI limited-edition capsule was born. A selection of clothing, accessories and lifestyle items, with a unique design that combine the logos of the two realities.

MSGM has put its focus on fundamental dynamics that happen every day in Milanese cafes... encounters. Recalling a typical Milanese saying, the word CUCCHI, it has been used, linked to the word AMO, to recreate the catchy expression "Cucchi, amo®?"