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MSGM X CUCCHI baseball cap. This Limited edition hat features a solid coloured rigid visor, made out of canvas. The theme of the collection ,"Cucchi, amo®", is embroidered on the front.MSGM has put its focus on fundamental dynamics that happen every day in Milanese cafes... encounters. Recalling a typical Milanese saying, the word CUCCHI, it has been used, linked to the word AMO, to recreate the catchy espression "Cucchi, amo®".
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